About 60% of experiences online begin with a search on Google or another search engine. In fact, over half of all website traffic begins with an organic search. With search engine optimization (SEO), you can reach consumers as they search for your products or services.
Reaching consumers who already want your offerings could help you generate more leads and sales. However, even a few SEO mistakes can impede your progress.
Not sure how to improve your SEO strategy? Read on to learn more!
Improve Your Website
One of the biggest mistakes you can make when developing your SEO strategy is neglecting your website. Google will improve your website ranking if your site is:
- User friendly
- Secure
- Fast
- Mobile optimized
You can run your URL through Google’s Core Web Vitals, PageSpeed Insights, and Mobile-Friendly Test to audit your company’s website.
A strong SEO strategy requires you to consider the backend of your website. If you’re neglecting technical SEO, your rankings might drop.
Determine the Intent
Before determining your website ranking, Google will determine if your content aligns with the user’s search intent. Search intent is often navigational, informational, commercial, or transactional. Understanding the user’s search intent can help you create content that matches that intent.
For example, a consumer might want directions to your store. Maybe they want to learn about your products and services.
Take the time to gather keyword research before you start writing content for your SEO strategy.
Create Quality Content
When creating blog content, focus on quality over quantity. Try to offer helpful insights your target audience can’t find anywhere else.
Becoming a thought leader can help you gain credibility. You could have an easier time generating backlinks, too. Backlinks are one of Google’s top ranking factors.
They can boost your Domain Authority (DA), which could help you improve your website ranking for different keywords.
Track Trends
Google’s search engine algorithm changes throughout the year, experiencing multiple updates each time. Every update can impact your SEO strategy and current rankings.
Track the most recent SEO trends to keep your SEO strategy relevant.
Current trends include video content, EAT (expertise, authority, trustworthiness), long-form content, and featured snippets.
Hire an Agency
You don’t have to apply these SEO tips on your own. Instead, consider outsourcing to an SEO agency.
An SEO agency can help you develop a more effective SEO strategy. You can avoid these common mistakes to boost your rankings. The agency will also determine if your strategy needs changes over time, especially as new trends emerge.
You can find a branding agency here to begin working with an agency that can benefit every area of your digital marketing strategy. Make sure you choose an agency that offers services that will benefit your rankings.
Rank Higher: Avoid These Common SEO Mistakes in 2023
Making these common SEO mistakes could lower your website ranking, impacting your ability to reach ideal customers. Take the time to develop a more effective SEO strategy this year. With a plan in place, you can rank ahead of competitors with ease.
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