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7 Key Elements for Killer Website Design

Will you hire a website design company to create a website for their company?

It’s easy to find one but not everyone can afford it. There is actually a way that you can go about creating a website for your business. It requires a great deal of research and learning about what goes into creating a good website.

With this guide, you can learn all about creating a killer website for your business and turning visitors into clients. Read on to find out more!

1. Aesthetics

In theory, good website design should be largely invisible to users. That is, users should be smoothly guided to their desired tasks or goals without being unduly distracted by the look and feel of the site.

In practice, however, there are certain key aesthetic elements that can make or break a website design. Good website design adopts a style that is appropriate to the site’s purpose and audience.

A site for children, for example, should be designed differently than a site for adults. Aesthetics also play a role in charting the user’s journey through the site.

Carefully considered color schemes, typography, and whitespace can guide users naturally to the most important content. Also, a good website design should be pleasing to look at.

This may seem like a no-brainer, but it’s amazing how many sites are marred by poor layouts, clashing colors, and jumbled content. A well-designed site is a pleasure to use, and users will likely reward it with their loyalty.

2. User-Friendliness

People are more likely to stay on and use a website that is easy to navigate and use. Navigation should be simple and logical, and the overall design should be clean and uncluttered.

Users should be able to find what they need quickly and easily. If a website is too complicated or confusing, users will quickly give up and go elsewhere.

There are ways to make your website easy to navigate. Here are a few:

  • Use icons and drop-down menus 
  • Include breadcrumbs 
  • Have search features 

3. Engaging Brand Story

This is the foundation on which a great website is built and should be designed to capture the attention of visitors. It should be engaging, informative, and relevant to the brand.

A well-told brand story will create an emotional connection with visitors and encourage them to explore the website further. 

Start by understanding your audience and what they want to see. What kind of problems are they looking to solve? What kind of information are they looking for? Once you know what they want, you can start creating content that appeals to them.

Make sure your story is easy to follow and understand. Use short, concise sentences and paragraphs, and break up text with images, infographics, and videos.

Your story should be aligned with your overall branding. Use the same colors, fonts, and styles that you use in your other marketing materials.

Tell visitors what you want them to do next, whether it’s signing up for your newsletter, downloading a free ebook, or anything else.

4. Mobile-Optimization

In a world where people are constantly on the go, it’s important that your new website is easily accessible and navigable on a mobile device. Mobile optimization can be achieved through responsive design.

Which ensures that your website resizes and rearranges itself accordingly to fit any screen size. By making your website mobile-friendly, you’ll be able to reach a wider audience and keep them engaged.

5. SEO-Enhanced

This is important because it helps your site to rank higher in search engine results pages, which means that more people will be able to find your site.

There are a lot of different ways to improve your site’s SEO. Listed below are the ways to do so:

Clean and Well-Organized Website Code

Do this using a code editor or plugin that will help you format your code properly. Once your code is clean and well organized, you should be able to see an improvement in your website’s SEO.

Relevant and Keyword-Rich Titles and Tags

Relevant titles and tags are those which contain the keywords that people are likely to search for in order to find the website. This helps to improve the SEO of a website by making it more likely to appear in search results for relevant keywords.

Effective Backlinking Strategy

This can be done by writing guest blog posts, submitting articles to directories, or even just sending a personal email. Google places a lot of importance on the quality of the websites that are linking to you. 

6. Keep it Simple

You don’t want your website to be too cluttered or busy, as that can be really off-putting for visitors. Instead, focus on creating a clean, stylish design with easy-to-read content.

If this is too hard for you, you can check out FreeUp pricing to find professional designers that can help you make a simple yet killer website that can attract all of your targeted audiences.

7. Content 

When it comes to website design, the old adage “content is king” still holds true. Your website’s content is the most important element when it comes to determining whether or not your site is successful.

Here are a few key elements to keep in mind when creating killer website design content:

Keep it Relevant

Make sure your content is relevant to your target audience. This means creating content that is interesting and useful to them.

Keep it Fresh

Stale content is a major turn-off for website visitors. You should also ensure to update it with new and important information.

Keep it Readable

Breaking up your content into smaller paragraphs. Doing this will also help make it more readable.

Keep it Visually Appealing

Use images, videos, and other visuals. This is crucial to break up your text and make your content more engaging.

Making the Best Killer Website 

Overall, if you want to create a website, keep these key elements of killer website design in mind in order to create a site that will be engaging, visually appealing, and easy to use.

So what are you waiting for? Get started on your next web project today!

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